Business Startup

Business Startup

Are you trying to start your own business or have you just launched one?

With over 30 years of startup experience, John has made, survived and learned from every mistake in the book. He will help you avoid business pitfalls that can impact your business and future.

Startup business coaching entails everything from formation, to branding, websites, financial management, human resources, supply chain, marketing and exit.

Stop putting off your dreams of financial independence and start owning your future today.

Define Your Brand
Complete Organizational Documents
Develop A Business Plan
Build A Website
Plan For An Exit
Create A Marketing Plan
Perfect A Lean Startup

“You’re never beaten ’till you quit. Here’s the bottom line: if it was easy, everyone would do it. With ordinary talent and extraordinary perseverance, all things are attainable.”

– John Shufeldt

How John Can Help You

Complete Organizational Documents

A critical piece of every startup is making sure you have all the proper documentation on both a local and federal level. This is the key to making sure you and your company are legally protected. John and his team will help you understand important documents and attain the correct business licenses. 

Develop A Business Plan

A well thought out business plan provides the guidance and direction you need to successfully execute your vision. A proper business plan will include elements like supply chain, marketing, customer acquisitions, key markets, financial management and human resources. John and his team are experts at creating a business plan that will incorporate your ideas and give you the practical elements to start a business. 

Plan For An Exit

The most successful companies understand it is necessary to build an exit strategy into the foundation of a business. Having an exit strategy does not mean you plan to sell immediately, but it does force you to organize and structure your business with efficiencies and profit in mind. John’s firm stance and experience on planning for an exit will help set your business up for optimal growth.

Finance Your Business

Starting a business in the medical field typically requires larger than normal capital expenditures. It is important to understand the banking world and the different languages used with loans and investors. John’s law degree sets him apart from other practicing physicians because he will bridge the gap between legal language and healthcare business needs.

Create A Marketing Plan

Finding and converting your ideal customer is the goal of every business. A well designed and executed marketing plan that spans social media, adwords, content creation, brand awareness, email marketing and website funnels will expand your customer base. John and his team have the experience and skills to help you create the perfect marketing plan.

Perfect A Lean Startup

Efficiency will drive profit. By focusing your business around efficiency in the beginning, you will be able to cut costs, focus on clients, streamline operations and maximize your time. With John’s six sigma certificate, he will be able to help your business manage the metrics that matter.

Define Your Brand

Your brand goes beyond a logo and will not happen over night. Building a proper brand with things such as consumer profiles, color theory and mission statements will take time and effective communication to reach your target market. John and his team have the tools to help you clearly define your brand so you can better connect with your ideal customer.

Build A Website

Your website is the face of your company and helps define your brand. With white-hat search engine optimization (SEO), professional design and top quality content, you can increase traffic to your website to help build your business. John and his team will work with you to turn your website vision into reality.

Learn Medical Practice Management

Starting a medical practice adds some unique operational challenges. For example, you will need to contract with medical health plans, create a credentialing process, manage patient flow and choose the proper medical malpractice coverage. These and other medical related processes require a very specific skill set that John has cultivated over his 30 years of experience. 

 

Find The Right Location

Location, location, location. The number one rule used in real estate transactions is also applicable to medical practices. Finding the perfect location includes researching local demographics, scoping out the competition, traffic patterns and creating synergy with local neighbors. Once the perfect location is found, John and his team can assist in landlord negotiations, tenant improvements and how to maximize the space for optimal patient flow.

What Makes John’s Coaching Unique

John’s multifaceted experience as a physician, attorney and entrepreneur gives him rare insight into what makes a physician-driven healthcare business succeed. 

Over the years, John has come to realize that successful businesses don’t just happen. They succeed as a result of strong leadership, learning from failures and a well-executed business plan. An efficient organization is built on lean practices, proactive teams, a positive work environment and a solid foundation for continued growth.

As a result of John’s roles as a founder and leader of healthcare startups, he is uniquely suited to help support other healthcare professionals as they embark on their entrepreneurial and personal journey. 

Whether you are a physician looking to expand your opportunities or a professional healthcare team needing to refine and scale your business, John has the experiences and tools to help take you and your organization to the next level.

 

Contact John

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