Connect with Courtney:
About the Guest:
Courtney Williams, MBA
Co-Founder and CEO of Emagine Solutions Technology
Courtney Williams is co-founder and CEO of Emagine Solutions Technology. Emagine is tackling the U.S. maternal health crisis with technology. We’re your companion for a safe pregnancy.
Courtney created her app The Journey Pregnancy after developing Preeclampsia in the postpartum period, and wanted better technology to understand her pregnancy and postpartum health trends.
Emagine has won numerous awards, including Second Prize in Pharrell Williams’s Black Ambition Award, Arizona Innovation Challenge, Roddenberry Foundation Catalyst Award, Flinn Foundation Bioscience Entrepreneurship Award, and grants from the National Science Foundation.
Courtney is a Marketing graduate from the University of Arizona and received her MBA from Thunderbird School of Global Management. She has 12 years of experience in customer analytics in Fortune 500 companies and international business experience in Africa and Latin America. For five years, she served on the board of Open Windows Foundation in Guatemala, a public health and education organization.
About the Episode:
For episode 85 of Entrepreneur Rx, John welcomes Courtney Williams, co-founder and CEO of Emagine Solutions Technology. Emagine is tackling the U.S. maternal health crisis with remote patient monitoring. The podcast starts off with Courtney touching on her diverse background and then she moves to how her sister’s high-risk pregnancy inspired her to get into healthcare entrepreneurship.This experience opened her eyes to the dangers of pregnancy and the lack of access to safe healthcare for pregnant women.
Inspired to make a change, Courtney and her team developed a handheld ultrasound device called VistaScan that is FDA cleared and aimed at low-resource settings. However, they soon realized that the lack of access to healthcare is not just a problem in developing countries but also in their own community. This led them to where Emagine Solutions Technology is today – a maternal health focus. Shortly after, Courtney and her team developed The Journey Platform which is geared towards better connecting providers and patients.
Courtney then moves on to discussing challenges in the femtech industry and funding for female entrepreneurs. She wraps up the podcast by sharing her biggest challenge she has faced as an entrepreneur, Emagine’s potential exit in the future and her hopes for the future of Emagine. Courtney’s unwavering commitment to leveraging technology to enhance maternal health outcomes is a testament to her visionary leadership and dedication to making a meaningful impact.
Entrepreneur Rx Episode 86:
About Emagine Solutions Technology:
Emagine Solutions Technology is your companion for a safe pregnancy. Emagine is a maternal health technology company on a mission to make maternal mortality a relic of the past. Emagine has developed a platform of technologies to make pregnancy safer, lower costs and improve outcomes. With our patient app The Journey Pregnancy, our provider software The Journey Clinic, and our handheld ultrasound VistaScan, Emagine is creating data driven technologies for patients and providers.
Discover the inspiring healthcare entrepreneurship journey of a non-traditional maternal health innovator
Uncover the pressing challenges affecting maternal health and potential solutions
Gain insights into effective strategies for improving communication within healthcare for better maternal outcomes
Learn about factors that are contributing to poor maternal healthcare
Explore how Emagine Solutions Technology is positively impacting the maternal healthcare space and get insights to what they are currently working on
- Follow Courtney Williams on LinkedIn
- Follow Emagine Solutions Technology on LinkedIn to get up-to-date information on what they are doing
- Read their Maternal Health White Paper “What Comes After”
- Check out Emagine Solutions Technology’s website to learn more about the company and its products
- Read more about VistaScan and contact sales today
- Track your maternal care with The Journey Platform by downloading the app, the app is available for iPhones and Androids
- Read more about how Courtney is paving the way for expecting mothers by reading Mama Glow’s article “How Emagine Solutions CEO Courtney Williams is Improving Healthcare Tech for Black Mothers”
00:00:05 – Introduction
John Shufeldt introduces the podcast and welcomes Courtney Williams as his guest.
00:01:39 – Courtney’s Background
Courtney shares her educational background, including her degrees in business management. She also talks about her experience working in the corporate world and her involvement in the startup community.
00:03:42 – Journey to Healthcare Entrepreneurship
Courtney explains how her sister’s high-risk pregnancy and her experience working with a nonprofit focused on maternal health in Guatemala inspired her to pursue healthcare entrepreneurship. She discusses the need for innovation in maternal health and her determination to make safe healthcare more accessible for pregnant women.
00:05:21 – Handheld Ultrasound Innovation
Courtney describes how her company developed a handheld ultrasound device called vista scan. She explains that their focus is on bringing imaging technology to low-resource settings and underserved communities, particularly in the field of maternal health.
00:06:40 – Evolution of the Company
Courtney discusses how her company’s focus shifted to include a patient-facing app during the COVID-19 pandemic. The app allows pregnant women to track their vitals, symptoms, and communicate with their healthcare provider remotely. The app is free, but additional pregnancy wellness coaching is available for those who desire more support.
00:12:29 – The Importance of Machine Learning in Maternal Fetal Health
Machine learning is crucial in tackling the deluge of data in maternal fetal health. Access to trained specialists and timely help are also key factors in improving maternal health outcomes.
00:13:03 – Factors Leading to Poor Maternal Fetal Health in the US
The US faces challenges in maternal fetal health due to an OB shortage, lack of access to specialists in certain areas, and racial and socioeconomic disparities. Doctor burnout and liability issues also contribute to the crisis.
00:14:30 – The Need for Technology and Innovation in Maternal Health
The challenging nature of being an OB and the projected shortage of specialists highlight the importance of applying technology and innovation to improve maternal health outcomes.
00:15:53 – Understanding the Patient and Provider Experience in Maternal Health
Pregnancy is a stressful process for both patients and providers. Understanding their anxieties and burdens can lead to better communication and more efficient care.
00:18:05 – Maternal Health for All
While some may see technology in maternal health as catering to the affluent, a significant portion of users are Medicaid customers. Remote patient monitoring and patient education can benefit all socioeconomic groups.
00:19:31 – Technology in Healthcare
Courtney touches base on how there are so many positive things that can come from AI and technology in healthcare. In addition, she speaks to the lack of funding that women entrepreneurs receive.
00:21:54 – Tips for Other Entrepreneurs
Courtney gives her advice to people who want to get into healthcare entrepreneurship. She does caution people to go straight into a device that needs FDA clearance because it is a lot more complicated that it first appears.
00:24:14 – A Potential Exit
While Emagine Solutions Technology will not exit within the next year, Courtney could see a potential exit in two to four years. She wants to make sure that they get their machine learning algorithms down.
00:25:41 – Where to Find More Information
To learn more about the maternal health crisis, new research, and white papers, visit the blog of Imagined Solutions Tech on Medium. For information about The Journey Pregnancy app, Journey Clinic, and VistaScan handheld ultrasound, visit the website of Imagine Emaginest.com.
00:26:13 – Congratulations to Courtney
Courtney is commended for blazing a new path in healthcare innovation, especially considering her background outside of healthcare.