Connect with Alan:
About the Guest:
Founder of TruLite Health
Dr. Alan Roga is Chief Executive Officer and Founder of TruLite Health. Alan is a seasoned healthcare technology entrepreneur and emergency medicine physician with more than 25 years of experience in healthcare delivery, tech-enabled services, and HCIT, leading businesses from start-ups to large-cap public companies.
Most recently, he served as President of health systems at Teladoc Health, where he was responsible for the strategic direction, capabilities, and product development for the organization’s SaaS service offerings to health systems, insurance companies, self-funded employers, retail clinics, and physician groups. Under his direction, Teladoc Health achieved exponential growth in the health systems market, scaling from internal start-up to multibillion-dollar enterprise value within five years.
Dr. Roga is a fellow of the American College of Emergency Physicians and a diplomate of the American Board of Emergency Medicine. He holds a medical degree from the Renaissance School of Medicine at Stony Brook University and a bachelor’s degree from the State University of New York at Albany.
About the Episode:
For episode 78 of Entrepreneur Rx, John Shufeldt interviews fellow ER doc and seasoned healthtech entrepreneur Alan Roga, CEO and Co-Founder of TruLite Health. TruLite Health’s platform Truity™ is the markets first comprehensive health equity platform and brings together the largest proprietary clinical health equity knowledge base and recommendations with patient-specific clinical and social data sets, and makes it actionable driving patient specific clinical, social, behavioral interventions at the point of care.
The episode starts off with Alan sharing his background including his journey through college and medical school, and how he ended up in emergency medicine. He discusses how emergency medicine is well-suited for entrepreneurs due to its fast-paced nature and the need to make quick decisions with limited information.
Alan then tells the story of how he got into telemedicine in 2009 after realizing the high cost and lack of access for patients seeking care. He started his own telemedicine company, Stat Doctors, which was later acquired by Teladoc in 2015. Alan explains the challenges of being a corporate suit after the acquisition, but also the excitement and opportunity it brought. This leads Alan to talk about his latest venture, TruLite Health, which focuses on addressing health disparities through a clinically integrated workflow tool.
Finally, Alan shares six key questions for would-be entrepreneurs to consider, including the importance of passion, capital, and comfort with uncertainty. He emphasizes the need to find something that matters and to go for it.
Entrepreneur Rx Episode 78:
About TruLite Health:
TruLite Health offers the industry’s first comprehensive health equity platform committed to breaking the chain of systemic inequity in healthcare and rebuilding patient trust. Truity™, our enterprise solution, brings together a proprietary clinical knowledge base of health equity insights and recommendations with patient-specific clinical and social data sets, enabling care teams to offer actionable clinical, social, and behavioral interventions at the point of care for diverse populations. TruLite’s unique health equity platform supports health systems, payers, and large employers to take swift action by closing health equity care gaps resulting in better patient outcomes, improved provider performance, and lower overall cost of care.
- Gain insights to pushback you may encounter while trying to drive healthcare innovation.
- Understand the essential role of innovation and technology in healthcare transformation.
- Dive into the issue of healthcare disparities and identify systemic biases in patient care.
- Learn 6 questions you should ask yourself before launching your business.
- Uncover the vital need for business acumen in the field of medicine.
- Connect with Alan Roga on LinkedIn to learn more about him.
- Follow TruLite Health on LinkedIn to learn more about their platform and what they are working on.
- Check out TruLite Health’s website to learn more about their platform and interventions.
- Request a demo to see the Truity™ platform in action.
00:00:05 – Introduction,
John Shufeldt introduces the podcast and welcomes the audience to another episode of Entrepreneur Rx, where healthcare professionals can learn how to own their future.
00:00:33 – Alan Roga’s Background,
Alan Roga shares his background as a physician with over 25 years of experience in healthcare delivery, tech-enabled service, and healthcare IT. He talks about his journey from college to medical school and how he ended up in emergency medicine.
00:03:28 – Emergency Medicine and Entrepreneurship,
Alan Roga explains why emergency medicine is great for entrepreneurs and how his career path transitioned from being an ER doctor to becoming an entrepreneur. He discusses the mindset and skills that physicians possess that make them well-suited for entrepreneurship.
00:07:20 – Catalyst Moment,
Alan Roga shares the moment that sparked his entrepreneurial journey. He talks about the personal circumstances that led him to realize there had to be a better way to provide healthcare and how he came up with the idea of using telemedicine to improve access and reduce costs.
00:11:02 – Early Challenges of Telemedicine,
Alan Roga reflects on the early challenges of implementing telemedicine and how the field has evolved. He shares anecdotes about treating patients remotely and the battles fought to make telemedicine widely accepted.
00:13:21 – The Challenges of a Snowstorm,
The CEO of Teladoc couldn’t meet with the team due to a snowstorm, but they decided to fly to him instead. Despite initial resistance, they eventually accepted the deal.
00:14:14 – Making a Difficult Decision,
The team had a heated discussion before finally accepting the deal. They emphasized the importance of fiduciary responsibility and threatened to inform investors if the deal fell through.
00:15:29 – Overcoming Challenges for Teladoc’s IPO,
Teladoc faced obstacles with the Texas Medical Board, leading to a lawsuit. Eventually, they were able to go public and pave the way for the growth of telemedicine.
00:19:23 – The Problem of Health Equity,
Alan realized the disparities in healthcare based on race, gender, and zip code. Social determinants of health and cultural bias training are not effectively addressing these issues.
00:23:40 – Introducing TruLite Health,
TruLite Health is a SaaS platform integrated into electronic health records. It provides clinical recommendations at the point of care to address clinical bias and promote health equity.
00:26:51 – Market Dynamics and Venture Capital,
The year 2022 has been challenging for venture and M&A work due to high valuations in the previous years. Venture capitalists are facing difficulties as companies cannot meet hurdle rates, resulting in fewer venture deals. However, Alan’s company managed to secure funding, highlighting the importance of persistence and having a strong team.
00:27:59 – Tips for Physician Entrepreneurs,
Alan shares six important questions for aspiring physician entrepreneurs. These questions help them assess whether their venture is a business or a hobby, determine their sources of capital, consider their comfort with uncertainty, ensure they have support from their significant other, and commit to fully diving into entrepreneurship.
00:31:18 – Being Comfortable with Discomfort,
The conversation emphasizes the need for physician entrepreneurs to be comfortable with being uncomfortable. This is because the entrepreneurial journey involves learning new skills, taking risks, and facing uncertainty. It’s a mindset shift from the relative comfort of clinical care.
00:33:16 – Investing in Yourself and Finding Mentors,
Alan encourages would-be entrepreneurs to invest in themselves and seek guidance from experienced mentors. Through learning from others and embracing opportunities, physicians can leverage their skills and make a positive impact in the world.
00:34:04 – Pursuing Passion and Avoiding Regrets,
The conversation concludes with the importance of pursuing one’s passion and avoiding regrets. Alan urges listeners to find something they are passionate about and take action.