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About the Guest:
Amy Baxter, MD, FAAP, FACEP
CEO and Chief Medical Officer at Pain Care Labs
Dr. Baxter founded Pain Care Labs while practicing and teaching pediatric emergency medicine. Following her invention of PCL’s core products: Buzzy® Needle Pain Relief and VibraCool® Vibrational Cryotherapy, her multiple awards for visionary entrepreneurship include 2020 SBA Tibbets Award, MM+M Top 40 Healthcare Transformers, Forbes Healthcare Technology Disruptors to Watch, MDDI Top 10 Innovative and Disruptive Women in Healthcare, Most Innovative CEO from Georgia’s Biotechnology Industry Organization (BIO), “Idea Person” by the Wall Street Journal, and Inc. Magazine’s Top Women in Tech to Watch. In the development of Buzzy®, VibraCool®, and a new low back pain DuoTherm™, Dr. Baxter has received two SBIR (Small Business Innovation Research) Fast-Track awards from the NIH (National Institutes of Health) – also serving as the Primary Investigator. She wrote the initial patents for thermal and vibration utilization to decrease pain, created the patent and trademark strategy, and prepared and filed the 510K submission for medical devices granted by FDA’s Center for Devices and Radiological Health (CDRH). In 2014 and 2021 she worked extensively with the FDA to expand indications, and as part of a PMA process for DuoTherm for opioid reduction. Dr. Baxter has received grants from the FDA Pediatric Device Consortium, Chase, the MayDay Fund, and others.
Prior to joining PCL full time, Dr. Baxter held multiple roles in pediatric medicine, including Clinical Associate Professor at Georgia Regents University (current), Director of Emergency Research, Scottish Rite Hospital, Children’s Healthcare of Atlanta and Pediatric Emergency Medicine Associates LLC, Assistant Professor, UT Southwestern Medical School, Clinical Instructor, Eastern Virginia Medical School, Professional Staff, Children’s Hospital of The King’s Daughters, National Director of Medical Programs, Kaplan Educational Centers, New York, NY and Brand manager of MCAT and USMLE preparatory courses while rewriting the Physics course materials. Additional medical administration roles include CHOA Pain Advisory Board, member, Clinical Research Advisory Board, CMC, Pain-Free Steering Committee – Procedural Pain Task Force, CMC, Procedural Sedation Workgroup, CMC, Child Abuse/Reach Committee, CHKD and CMC, Pain Control and Anesthesia Steering Committee, CHKD – CMC, and the CHOA Safer Techniques for Intravenous Cannulation (STIC needle pain committee).
In addition to her clinical practice, Dr. Baxter is a Board Member of Homeolux. She has served as Trustee of the Robert A. Heinlein Butler Library, the Editorial Boards of Medscape and Elsevier Pediatrics, Standish Foundation for Children Board, Founding Board Member of the Society for Pediatric Sedation, Board Member of the International Women’s Forum – Georgia Chapter and has been a member of the IWF, Belizean Grove, the International Association for the Study of Pain (Pediatric Pain Section) and the Ray E. Helfer Child Abuse Honor Society. She has been named a Fellow of the American Academy of Pediatrics and the American College of Emergency Physicians; national lectures include Exponential Medicine, Converge, TEDx, MakerFaire, and TEDMED, and a Shark Tank appearance in 2014.
Dr. Baxter publishes and speaks as an expert in pediatric pain management, sedation, and testified before HHS in 2021 on adult needle phobia. International work includes seminal events in Mexico, Qatar, Saudi Arabia, Haiti, Romania, Israel, Republic of Georgia, Turkey and Thailand. Dr. Baxter completed a K-30 Clinical Scholars Program at the UT Southwestern, a Fellowship in Pediatric Emergency Medicine at at the Children’s Hospital of the King’s Daughters in Norfolk, VA, a Fellowship in Child Abuse and Forensic Pediatrics and Residency in Pediatrics at Children’s Hospital Medical Center of Cincinnati, OH. She received her medical degree from the Emory University School of Medicine in Atlanta, GA and her BA cum laude from Yale University in New Haven, CT. Dr. Baxter serves on multiple neuromodulation, pain, and addiction NIH SRG review committees for NICHD, NIDA, and NINDS. She considers her primary contributions to science an algorithm timing child abuse using hepatic enzyme decline, the Baxter Retching Faces (BARF) pediatric nausea scale, the Pain-Fear-Focus construct of pain management, and the M-Stim external neuromodulation technology of Buzzy® , VibraCool® and Duotherm™.
About the Episode:
This week on Entrepreneur Rx, John has the pleasure of speaking with Amy Baxter, a double-boarded pediatric emergency physician, inventor, entrepreneur, and Founder & CEO at Pain Care Labs. Pain Care Labs created Buzzy and VibraCool, pain relief solutions that are helping people manage their pain without any drugs – all while being noninvasive compared to traditional methods like injections or surgeries.
Dr. Baxter talks about her impressive medical background, her love for research and academia, and her current focus which is managing pain using a multimodal pain device to stop people from starting their opioids. She also traces her entrepreneurial efforts and recounts her interesting experience with Shark Tank. Learn more about needle fear and how to find funding for your research in this fast-paced conversation with Dr. Baxter. Please tune in!
Entrepreneur Rx Episode 35:
- For physicians who are looking into research and development of a medical device, the NIH has a research program for entrepreneurs that is very well funded.
- If you have an idea, come up with the technology, patent it, and license others to use your patent.
- Find your why and stick with it.
- Find a community of entrepreneurs who can support you.