Physician Side Gigs: Ideas and Tips

Physician Side Gigs: Ideas and Tips

There are many reasons why physician side gigs are on the rise, one reason being a need to settle student debt as soon as possible. With the average medical school debt hovering around $200,000, debt is difficult to pay off even when earning a high salary.  Research...
What is copywriting?

What is copywriting?

Ever since businesses have needed good sales copy, copywriting has been a sought-after high-paying job that only a few could lay claim to.  However, the world has changed. There are millions of businesses now and they are all vying for paying clients and customers....
SMART Goal Setting for Entrepreneurs

SMART Goal Setting for Entrepreneurs

If you’re serious about being a successful entrepreneur, you need to set clear goals for your business. SMART goal setting is powerful and will help direct your every move. If you fail to set goals, your business might operate, but it may not grow into a worthwhile,...
5s Lean Principles Explained

5s Lean Principles Explained

Like so many innovations, the 5S Lean Principles have roots in the post-war period. Not long after World War II, the founder of Toyota, Sakichi Toyoda visited multiple companies in the U.S. He closely observed the methodologies used by companies like the Ford Motor...
What is Programmatic Advertising?

What is Programmatic Advertising?

In today’s modern digital era, capturing people’s attention can be difficult. The increasing number of applications, websites, and digital properties created and put out into the world grows by the day. With competition growing rapidly, marketers and advertisers have...
Target Market Segmentation Defined

Target Market Segmentation Defined

One of the first steps in a lean business is identifying your target market. In order to be successful, every business must determine who they are trying to target. Once a company has narrowed down their target market, they can perform target market segmentation in...