by John Shufeldt | Feb 6, 2023 | Efficiency, Growth, Startups
B2B vs B2C in Healthcare Marketing In essence, Business-to-business (B2B) and business-to-consumer (B2C) marketing are aimed at two distinct audiences so it is important to understand B2B vs B2C. B2B marketing describes marketing between businesses. In B2B marketing,...
by John Shufeldt | Jan 9, 2023 | Efficiency, Growth, Startups
Importance of Business Analytics The story of business analytics begins with data. Lots of data. The volume of data is growing exponentially. It is estimated that the world creates about 2.5 quintillion bytes of data every day – that’s 2.5 followed by 18 zeros!...
by John Shufeldt | Sep 19, 2022 | Efficiency, Growth, Startups
Customer Service Strategy We all know that stellar customer experience is the key differentiator for companies. In 2018, PWC research showed that customers are willing to pay a 16% price premium for better customer experiences. The secret to stellar customer...
by John Shufeldt | Mar 7, 2022 | Growth, Leadership, Startups
How to Overcome Business Failure The fear of business failure keeps most people from following their dreams. Yet, if we could only accept that failure is an inevitable part of the road to success, more of us might be more willing to attempt a business venture. Disney...
by John Shufeldt | Feb 28, 2022 | Growth, Startups
What is a Value Ladder? You have created sales funnels for years, and now there’s a new marketing strategy called value ladder. Suddenly, it’s time to learn something new and take your business to the next level. But what is a value ladder and how do you create one?...
by John Shufeldt | Feb 14, 2022 | Efficiency, Growth, Leadership, Startups
Characteristics of High-Performing Teams Understanding characteristics of high-performing teams is important for any business. In fact, if you have ever doubted the urgency for high-performing teams in healthcare, medical death rate data should make you sit up...