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B2B vs B2C in Healthcare Marketing

B2B vs B2C in Healthcare Marketing

B2B vs B2C in Healthcare Marketing In essence, Business-to-business (B2B) and business-to-consumer (B2C) marketing are aimed at two distinct audiences so it is important to understand B2B vs B2C. B2B marketing describes marketing between businesses. In B2B marketing,...
Customer Service Strategy

Customer Service Strategy

Customer Service Strategy We all know that stellar customer experience is the key differentiator for companies. In 2018, PWC research showed that customers are willing to pay a 16% price premium for better customer experiences. The secret to stellar customer...
How to Overcome Business Failure

How to Overcome Business Failure

How to Overcome Business Failure The fear of business failure keeps most people from following their dreams. Yet, if we could only accept that failure is an inevitable part of the road to success, more of us might be more willing to attempt a business venture. Disney...
What is a Value Ladder?

What is a Value Ladder?

What is a Value Ladder? You have created sales funnels for years, and now there’s a new marketing strategy called value ladder. Suddenly, it’s time to learn something new and take your business to the next level. But what is a value ladder and how do you create one?...