What is Churn Rate?
What is Churn Rate? Churn rate is an important business metric that has to do with the number of customers or employees who leave a company during a given period. The term can also refer to the amount of revenue lost as a result of the loss of customers or employees....
Customer Acquisition Explained
Customer Acquisition Explained Every business needs customers, an important metric entrepreneurs need to understanding is customer acquisition. Customer acquisition, specifically cost per acquisition (CPA), is a crucial marketing KPI that shows the average cost of...
B2B vs B2C in Healthcare Marketing
B2B vs B2C in Healthcare Marketing In essence, Business-to-business (B2B) and business-to-consumer (B2C) marketing are aimed at two distinct audiences so it is important to understand B2B vs B2C. B2B marketing describes marketing between businesses. In B2B marketing,...
The Importance of Business Analytics
Importance of Business Analytics The story of business analytics begins with data. Lots of data. The volume of data is growing exponentially. It is estimated that the world creates about 2.5 quintillion bytes of data every day – that’s 2.5 followed by 18 zeros!...
Employee Engagement Training Tips
Employee Engagement Training Before the pandemic, but even more so since, lack of employee engagement has been troubling companies large and small across industries, and across the world. Employee engagement training courses have popped up online, with all manner of...John Shufeldt, MD
Welcome fellow physician entrepreneurs. My goal is to provide actionable content that will you help navigate the changing world of medicine and business.
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