B2B vs B2C in Healthcare Marketing
B2B vs B2C in Healthcare Marketing In essence, Business-to-business (B2B) and business-to-consumer (B2C) marketing are aimed at two distinct audiences so it is important to understand B2B vs B2C. B2B marketing describes marketing between businesses. In B2B marketing,...
The Importance of Business Analytics
Importance of Business Analytics The story of business analytics begins with data. Lots of data. The volume of data is growing exponentially. It is estimated that the world creates about 2.5 quintillion bytes of data every day – that’s 2.5 followed by 18 zeros!...
Employee Engagement Training Tips
Employee Engagement Training Before the pandemic, but even more so since, lack of employee engagement has been troubling companies large and small across industries, and across the world. Employee engagement training courses have popped up online, with all manner of...
Customer Service Strategy
Customer Service Strategy We all know that stellar customer experience is the key differentiator for companies. In 2018, PWC research showed that customers are willing to pay a 16% price premium for better customer experiences. The secret to stellar customer...
OKR vs KPI
OKR vs KPI No matter what phase of business, every business needs to set goals and objectives. The two most common measurement tools related to business objectives and goals, are OKRs and KPIs. The two concepts that these acronyms stand for are closely related but not...John Shufeldt, MD
Welcome fellow physician entrepreneurs. My goal is to provide actionable content that will you help navigate the changing world of medicine and business.
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