B2B vs B2C in Healthcare Marketing
B2B vs B2C in Healthcare Marketing In essence, Business-to-business (B2B) and business-to-consumer (B2C) marketing are aimed at two distinct audiences so it is important to understand B2B vs B2C. B2B marketing describes marketing between businesses. In B2B marketing,...
Common Reasons Businesses Fail
Common Reasons Businesses Fail It’s difficult to run a business and it’s even more difficult to run a business successfully. This fact is borne out by statistics provided by the Small Business Administration (SBA). About a third of small businesses fail in...
The Importance of Business Analytics
Importance of Business Analytics The story of business analytics begins with data. Lots of data. The volume of data is growing exponentially. It is estimated that the world creates about 2.5 quintillion bytes of data every day – that’s 2.5 followed by 18 zeros!...
Employee Relations 101
Employee Relations 101 Employee relations (the relationship between employers and employees) can make or break a workplace. Employee relations has to do with the contractual agreement between employer and employee, but it touches upon the emotional relationship...
Venture Capital VS Private Equity
Venture Capital vs Private Equity When discussing venture capital (VC) and private equity (PE), understanding the place of the public and private markets in the larger financial landscape is important. In the public market, companies sell shares to the public, who use...John Shufeldt, MD
Welcome fellow physician entrepreneurs. My goal is to provide actionable content that will you help navigate the changing world of medicine and business.
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